20 | CCN: 24415

Rhetorical Interpretation

Instructor: Winnie Wong,

4 Units

T/TH 11:00 AM - 12:30 PM, Morgan 101 ///

This course introduces Rhetoric majors to legal, political, and cultural discourses of the logo, defined as a word/image that is owned, used and misused through visual, textual and symbolic production, consumption, and appropriation. Readings and lectures examine the historical emergence of the logo as legalized property and commodity sign, and survey trademarks, brands, designs, signatures, characters, and other signifying devices through which capitalist culture communicates value, origin, responsibility, trust, ownership, taste, fashion, and status. We will also examine thefts, appropriation, dilution, and infringements of the logo in numerous cultural and political contexts, broadly encompassing literary, artistic, and performative traditions. Creative and research assignments will train students in various practices of interpretation, including classification, narrative, historicization, criticism, and performance.